Tuesday, May 5, 2020
Legitimizing Design Organizations Management â⬠Free Samples
Question: Discuss about the Legitimizing Design Organizations Management. Answer: Introduction Design thinking deals with the understanding of the different creative strategies that designers generally use in their designing process. It is a combination of logic, imagination, intuition and systemic reasoning in order to explore the different possibilities of obtaining the desired outcome. It can be defined as a discipline that uses the sensibility and methods of a designer in order to evaluate a technically feasible solution. This is very essential to evaluate the market opportunities and customers value in the market. The report discusses the concept of designing thinking and the role that it plays in todays business world reviewing the different academic and peer reviewed literatures. The ideas and views of different authors have been discussed in the report. The report specifies design thinking as a problem solving tools, mindset and a process. According to Razzouk and Shute (2012), design thinking is a creative and analytical process that engages a person in opportunities for experimenting and creating prototype models, gathering feedbacks and redesigning. There are certain factors that a good design thinker should possess, which includes better understanding of subject. Design thinking is a skill plays an important role in gaining success in this globally competitive world. Here comes the concept of the design mindset. Design thinking reflects upon the values, actions and behaviors to critically reflect upon the behavior and attitudes of the people. The design mindset includes the attentiveness and values the process of observation. This is an important requirement for having a design mindset. Patience and open mindedness on the other hand are the two primary requirement of design thinking. Designer agrees that the popularity of the design thinking has opened up in new and exciting opportunities in their profession. This is because it deals with the evaluation of the critical insights; sensitivity to the consumers needs that result in providing beautiful solutions to the clients. Design thinking is a basis of innovation and therefore, many universities have begun embedding design-thinking practices into their engineering and business curriculums (Braun et al., 2014). According to Kolko (2015) design thinking is a new approach that applies principal of design in the way people perform various works and activities. This concept is adapted by many organizations in order to build empathy with the users, and observe the peoples behavior in order to understand their needs. Design thinking used to make physical objects initially, however, with the increasing popularity of this concept, it is now applied to complex and intangible issues, that includes customer experiences as a service. Thus, the mindset of the designers should be channelized towards peripheral vision. Since design thinking mainly relates to accepting others views as well, having a design mindset is critical and necessary as well. Georgiev (2012) argues that design thinking is a paradigm, which roots for the analysis of the designers. This paradigm includes explication of the different approaches that are applied by the designers for addressing and analyzing the different issues in their work. It further includes the different knowledge that are applied by the designers or addressing the similar issues De Souza (2012) also argues design thinking to be a paradigm of theoretical and methodological beliefs that are used to interpret things and increases the problem solving capabilities. It is considered as a prerequisite for perception and helps in setting up the basis for defining the different fundamental entities that is related to a work, project or a process. IDEO has an interesting view regarding design thinking. According to Bjgvinsson, Ehn and Hillgren (2012), design thinking is a challenge that forces a person to think beyond the normal perspectives. However, design thinking also has many similarities with the Participatory design as some of the latters challenges can be relevant to the contemporary design thinking as well. The fundamental challenge for a designer and the design community is moving from designing objects to designing things. The graphical representation of the same is also known as journey mapping. It represents the costumerss experience with the way they interact with a service provider and thus helping in innovation in the business processes (Carlgren, Rauth Elmquist, 2016). This involves the challenges of stakeholders engagement as designers. Design thinking has gradually gained ground in different industry and is being implemented in various organizational settings (Rauth, Carlgren Elmquist, 2014). However, one of the major challenges in making design thinking happen is gaining the acceptance and support of the all the employees of an organization. Visualization therefore plays a very important role in design thinking. It helps in highlighting the value of the idea and understanding the problems associated with a particular approach. Legitimizing design thinking within the organization largely depends on the managers of the organization. According to Meinel and Leifer (2012), the path of design thinking is etched with innovative idea fragments. One of the major challenges that is therefore faced by the design thinking is to navigate through the sea of fragments and constantly testing the alternative configuration in order to find a concept that is best suited for the work. Design thinking is not restricted to understanding the innovation. It should know how to measure it as well. Design Thinking can therefore be explained as a steady process that helps in developing a completely new product. Design thinking is a process of managerial decision-making and an important tool and process for innovation. It considerably helps in planning a business and helps in evaluating the process of obtaining the resources. Design thinking finds its usage in education as well. It can be effectively used to improve the classroom experience for the teacher and students (Scheer, Noweski Meinel, 2012). This is because, design thinking is a process that promotes creative thinking and thus can be used in educational purposes as well. According to Johansson?Skldberg, Woodilla and etinkaya (2013), design thinking is a concept that is used both in theory and in practice. It has different meanings depending on the context of the work. It is mainly described as a way to be creative and innovative in the design realm. Mind Mapping is an important tool of design thinking. It mainly deals with looking for patters in a large amount of data and has a capability of extracting meaning from a vast amount of data. Mind Mapping is generally done in team and interpretation and intuition are its own components. Since mind mapping is based on collected data, it considerably helps in the process of innovation. Design and design thinking is an inseparable part of many industrial and commercial activities. The concept of design thinking has the capability of meeting national problems and challenges. The value chain analysis tool of design thinking may help in solving this problem. It is a category of the activities within a business and organization, which when combined helps in creating a new product or service. Examples can be cited for Danish Government that supports a cross-ministerial innovative organization that combines design thinking with social science approaches for creating effective solution for the society (Koh et al., 2015). Therefore, it can be said that, design thinking is a process of innovation. It is a creative process that is based on building up of new ideas (Watson, 2015). It can further be defined as the process of transformation of existing condition into something more preferable. Design thinking not only applies to the design problems but is also seen as a way for applying different methodologies in a life situation (Devitt Robbins, 2012). What is Design Thinking? Personal Opinion Design thinking refers to a creative idea of solving complex problems in order to deliver optimum solution to the client. It is coupled with logic, imagination and intuition, which altogether is responsible for exploring the different possibilities. I find the concept of design thinking really interesting and intriguing. This concept is finding extensive usage on industrial and educational purposes and it can be considered as an aesthetic for future as well. The basic difference between design and design thinking is that, while creativity is the main focus of a design, observation is the central focus of design thinking. According to my learning experience, I consider design thinking as a concept that reduces the ambiguity and risk present in process of innovation, which includes customers and a series of prototypes and testing that further improves the productivity. Design thinking further facilitates the process of effective communication with the customers that helps in solving di fferent complex problems. I have learnt and understood that the design thinking is a process of innovation that consist of mainly four stages, which are ideate, define, design and develop. This stages works in sync that helps in fostering innovation in an organization or a project. Therefore, it can be said that design-thinking deals with multi-dimensionality of a set dynamic process and it gives us the liberty to choose a process that complies with the workflow. It can be increasingly used in agile development as it deals with obtaining the user experience, creativity, prototyping and testing. I have understood that design thinking is not limited to a specific industry or a particular area of expertise. It is very effective and finding its usage in technological and educational sector. Design thinking helps in developing a concept for designing and building something new. The process is synthetic rather than analytical. It helps in judging the feasibility of a particular idea or so lution, which is a base of design thinking. It is an emerging concept in this competitive and is increasing adapted by business organizations in order to increase the efficiency of delivering desired returns. It helps in providing a solution-based approach in solving complex problems (Razzouk Shute, 2012). It proves to be extremely useful for tackling various problems that may not be correctly or properly defined. There are different stages of design thinking that works in synchronization in order to solve the complexities that might creep in within an organization or business (Braun et al., 2014). Therefore, I find design thinking as a flexible approach that helps in identifying and facing the problems. The process of design thinking is iterative and flexible that focuses on the collaboration of the designers and the users. Design thinking process allows the designers to generate new ideas (Bjgvinsson, Ehn Hillgren, 2012). It is a methodology which when properly used can help in obtaining desired outcomes. I find the concept of design thinking to be a discipline that uses the sensibility and methods of a designer in order to meet the expectations of the customers, provided that they are technically feasible (Koh et al., 2015). Design thinking as far as I have understood is a human centric approach towards creative innovation. Conclusion Therefore, from the above discussion it can be concluded that design thinking is an emerging concept and finds an increasing use in different business sectors as well as in education. The report puts forward the views of different authors regarding the process of design thinking and discusses in brief the different attributes of this concept. This concept is widespread as it helps in bringing imagination to life. The report discusses design thinking as a tool that can be used to give shape to the creative imagination. Various phases of design thinking are further discussed in this report. All these phases need to work in sync in order to deliver a desired result. The report further discusses the contrasting characteristics of design and design thinking. Design thinking integrates the need of people and possibilities of technologies increasing the chances of business success. It has a capability to completely transform the way in which an organization does carry out its operations, wh ich includes developing new products and services, using different process and strategies. Design thinking therefore, clubs the desirability of humans with technology and makes it economically viable. It helps the designer to use creative tools in exploring and addressing a vast range of challenges. The concept of design thinking inspires new thinking by discovering the needs of the people and generates breakthrough ideas in order to solve complex problems and propose a completely new solution. It is an effective tool for mixing desirability with viability and feasibility in order to give rise to an innovation. References Bjgvinsson, E., Ehn, P., Hillgren, P. A. (2012). Design things and design thinking: Contemporary participatory design challenges.Design Issues,28(3), 101-116. Braun, E., Moreland, J., Sanders, E., Gill, C. (2014). Designers in Design Thinking. InDS 78: Proceedings of the 16th International conference on Engineering and Product Design Education (EPDE14), Design Education and Human Technology Relations, University of Twente, The Netherlands, 04-05.09. 2014. Carlgren, L., Rauth, I., Elmquist, M. (2016). Framing design thinking: The concept in idea and enactment.Creativity and Innovation Management,25(1), 38-57. De Souza, C. B. (2012). Contrasting paradigms of design thinking: The building thermal simulation tool user vs. the building designer.Automation in Construction,22, 112-122. Devitt, F., Robbins, P. (2012, December). Design, Thinking and Science. InEuropean Design Science Symposium(pp. 38-48). Springer, Cham. Georgiev, G. V. (2012). Design thinking: An overview.Special Issue of Japanese Society For The Science of Design,20(1), 70-77. Johansson?Skldberg, U., Woodilla, J., etinkaya, M. (2013). Design thinking: past, present and possible futures.Creativity and Innovation Management,22(2), 121-146. Koh, J. H. L., Chai, C. S., Wong, B., Hong, H. Y. (2015). Design Thinking and Education. InDesign Thinking for Education(pp. 1-15). Springer Singapore. Kolko, J. (2015). Design thinking comes of age.Harvard Business Review,93(9), 66-71. Meinel, C., Leifer, L. (2012). Design thinking research. InDesign Thinking Research(pp. 1-10). Springer Berlin Heidelberg. Rauth, I., Carlgren, L., Elmquist, M. (2014). Making it happen: legitimizing design thinking in large organizations. Design Management Journal,9(1), 47-60. Razzouk, R., Shute, V. (2012). What is design thinking and why is it important?.Review of Educational Research,82(3), 330-348. Scheer, A., Noweski, C., Meinel, C. (2012). Transforming constructivist learning into action: Design thinking in education.Design and Technology Education: An International Journal,17(3). Watson, A. D. (2015). Design thinking for life.Art Education,68(3), 12-18.
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